Our denim team went to Tokyo late February to find cool inspiration for the Main Spring 13 Jeans collection. Did you know that ICHI means ´number one` in Japanese?? That is what we want to be, both in business and design. It´s a commitment.

We shot some great styling pictures for our Spring 12 collection. See below and create your own individual look. All styles are available in stores now.

Colorful, quirky and playful.

Feminine, sophisticated and casual.

We always spend a lot of time searching for graphic directions, illustration & print stories when we start up a new collection. Jane our print designer, draw every print from scratch by hand, it is a fascinating & very pivotal part in every start up, since the print stories are very important for the playful & quirky ICHI universe.

ICHI wishes all a lovely and wonderful Valentines Day. Spread love.!!

Picture: www.pinterest.com

Great thanks to CIFF for the perfect location. ICHI is located just in front of the main entrance. Today is the last day at the Fair, time to go back to our office in Vejle and continue the Spring 13 collection.

Get to know the ICHI girl. Watch our new Brand ID movie. Hope you will love it as much as we do. Let us know what you think…

Even though the landscape outside is covered in pure white snow, it is time for ICHI design to start up the Spring Opening collection for 2013. Check out the below mood, and follow us in building up the new collection.

ICHI Spring Opening 13 mood-board

ICHI Spring Opening 13 mood-board

Right after Bread & Butter in Berlin we went to Amsterdam to join the popular Modefabriek Fair.

ICHI stood out from the crowd with the eye catching stand.
Big thanks to Nikki, Esther  and Joya for 2 great days.