Take a look at our beautiful ICHI Spring 13 mood. I found the paper honeycomb balls in a vintage shop i Copenhagen to create a quirky universe . You can check out the complete Spring Opening 13 collection from January 13.
ICHI takes you on a magical flight deep into hot Morocco. From the rough mountains across the dazzling desert you will land in Casablanca´s labyrinthine market of colorful carpets, antique brass and hand painted ceramics.
In the evening you will feel like a goddess when you walk your horse on the beach and the sunset gilds the Atlantic. A Moroccan adventure has inspired ICHI´s feminine and sensual summer 2012 collection. The result is just so ICHI.
Finally we met the winner of the ICHI `design a print` competition. We hooked up with Delphine Mottet from Belgium in wonderful London. Delphine joined us for a great inspiration tour in Covent Garden, in cool Brick Lane area aswell as around Oxford Circus.
The winner T-shirt, Print designed by Delphine Mottet
Delphine with her tee. The T-shirt will be out in the shops in October 12.
Street art
Delphine, Rikke and Imke (taking the picture) having a coffee in Covent Garden
Earlier on we’ve blogged about how much we love Pinterest!! So far we’ve just been using Pinterest for personal use, but now we’ve decided that we wanna invite all of you guys into our “pinteresting” universe….
Pinterest is a virtual pinboard – just like you remember from back in the days in school, were you could pin you artwork to the big pinboard. Except that Pinterest is just so much more than that! You can go to almost any website and pin the stuff that you like: clothes, recipes, DIY’s, pictures, artwork, quotes etc etc…. it’s never ending. And then divide and name your own boards after a certain theme or category. So come along and join the craze!! But be careful, it’s SO addictive that you want be able to stop again 
You can follow ICHI and check out our boards here
If you haven’t already got a Pinterest account you need to “request an invite”. But if you leave your email address in the comment field below we will be more than happy to invite you straight away!
<3 from ICHI
Neon colors in your wardrope are an absolutely ´must have´ this Summer. ICHI has made beautiful items.They are delivered into the shops this week! Check out Julie below styled in ICHI neon flash collection.
This week we are updating our web site with the new Summer 12 images. The collection reaches the stores NOW! Check out the mood below and stay tuned for more great summer inspiration!!
Julie Rode is our beloved model, and during our last photoshoot; Year End 2012, we decided to ask Julie a few questions because we wanted to give you the pleasure to get to know Julie a little better.
She’s not only ÜBER gorgeous and very beautiful, she’s also incredible sweet
Model: Julie Rode
What do you do besides modeling?
“Besides modeling I’m about to graduate from “Øregård Gymnasium” (High School)”
What do you do in your spare time?
“In my spare time I’m together with my girlfriends, friends and boyfriend”
What’s your favorite color?
“Hmm, my favorite color must be army green, but it really depends on the situation“
What kind of music are you listening to on your IPhone right now?
“I have a mixed taste in music, but in the moment I’m listening a lot to these tracks:”
- Hodgy Beats – Mystery
- Niki & The Dove – Mother Protect (Goldroom remix)
- Massive Attack – Teardrop
- Sexion D’Assaut – Désolé
- Mobb deep – Shook ones
- Lana Del Ray – Video Games
- Gramatik – Like you do
- The Zone – The weeknd
What makes you happy?
“A glass of “vino” with my best friends on a warm summer day! That really makes me very happy!”
What makes you mad?
“When I have to get up way too early in the morning, and I’m kinda feeling I’m loosing control of everything, then it takes very little to make me loose my temper”
Who is your favorite designer?
“I don’t have one favorite designer, but if I don’t have to think about the financial aspect I love Celine, Isabel Marant and Philip Lim”
Where do you shop for clothes?
“Copenhagen has a lot of nice shops, for example Rue Verte, Wood Wood, Top Shop, Holly Golightly and Gossip”
Do you have a favorite Café/Restaurant?
“Pizza from Fiat at Kgs. Nytorv¨(area in Copenhagen) – really yummy! Or a delicious sandwich from Thomas on Strædet¨(street in Copenhagen)”
Favorite food?
“Italian food, without doubt!”
Is there anything you can’t live without?
“My family and friends probably also my IPhone then I never feel alone J “
What 3 things do you always carry in your handbag?
“My IPhone, headphones, water, lip balm from Kiehl’s, money, keys, chewing gum and my Raybans”
Creative thinking everyone!! Here’s a new kind of competition, inspired by our fan; Cam Some-Style!
Go to polyvore.com and create a style collage using the ICHI blazer (x-sino-ja) as the “main item” of the collage. The most creative and cool collage wins the blazer PLUS AN EXTRA surprise….!!
This is how it works:
1) Go to Ichi on www.polyvore.com Choose “Publish a style Collage”
3) Create your collage using the blazer below (x-sino-ja – the picture is on our polyvore profile)
4) When you’re done editing, click on “publish” (You need to login or create a login)
5) Add following information:
- Title: “ICHI competition: x-sino-ja”
- Description: tell us about your collage
- Category: fashion
- Tags: ICHI, ichifashion
Post a comment on your collage, and tag ICHI in your comment. Then post your collage on our facebook site/blog
We can’t wait to see your creative ideas!! YAAY
(The competition ends Friday May 4th at 2pm (was April 13th))
Yesterday we shot our Year End image pictures in a cool New Yorker penthouse apartment in Copenhagen. Take a sneak back stage and follow Julie our gorgeous model for a day. All pictures – and collection will be available on our web site from September 2012.
Dancing on the roof top
Styling
Make up
Hair
We were among the first 10 people to take a closer look at the new collection from MARNI at H&M – today the 8th of March at 10.00 am. Thank you MARNI for a beautiful collection. You inspire us every day. We love your colors and playful universe.
