During a typical day at work
I have a meeting with my design team to prepare the trendstory for the new collection, finalizing color card and direction. I prepare for an upcoming photo shoot; mood, model, look, location etc. I comment on 1st out turn samples. Meeting with the buying and sales departments.
The best thing about my job is
Not 2 days are alike. I’m in contact with a lot of creative and committed people, I travel around the world to find inspiration and meeting fascinating people and places. I love creating concepts and stories.
When I was growing up I wanted to be
A glass blower and a fashion designer.
What’s your advice to reach your career goals in life?
Believe in yourself. Passion in what you do as well as enthusiasm in your job has helped me a lot in achieve my goals!
I would describe my style as
Feminine and casual, yet sophisticated.
My favorite magazines are
Lula and Vs Magazine; for visual inspiration. Danish COVER for trends and what to wear here and now.
On my IPod right now is
Oh Land and Agnes Obel are 2 great Danish artists that I admire; I listen to their music when I’m sitting home designing. For live concerts I love Coldplay, I´m looking forward to join their concert in Copenhagen next coming August.
My top 3 for favorite cities: New York, Tokyo and Copenhagen.