Only yesterday the weather was chill and rainy, but this morning she knows it even before she opens her eyes: Yes, the sun is out. Summer is here.
She dresses lightly, eager to wear the shades of sunlight. It is time to start celebrating long summer days. She finds a quiet spot outside the beach house surrounded by flowery bushes and sits down with a mug of hot coffee. The bees and birds are busy and the scent of flowers so full of life and joy. She closes her eyes and turns her face to the sun. On the back of her eyelids, she can see the hues of yellow, peach and tangerine, and she can feel warmth and gentleness kissing her lips. Slowly, the sweetness of summer embraces her body, and she thinks to herself: Summer is the perfect season.
ICHI High Summer 14 collection is out in the stores now, check it out here or buy online: www.ichi.biz
ICHI performing in the cool English brand MI PAC photo shoot. The model is wearing our grey melange sweat twin set. Looking so good! In shops now!
I´m ready to go to Italy to show the new collection! Bringing my ICHI bag and my new ICHI iphone cover, love it!!!
#springopening15salesmeeting #newcollectionnewstory #creativeteam #decoshowroom #twinset #cupcakesreadyyumyum #feelthemood #getinspired
Getting ready for the sales meeting: #homemade #paperdecoforshowroom #homebakedcupcakes #ICHIprintuniverse #yumyum #seeyouguys
Our Spring Opening 15 look book was shot in-house by our photographer Martin. Hair and make up artist Carina having fun with beautiful model Sandra.
As a sign of Spring waiting around the corner we have added hints of vintage rose, strawberry ice, white and creme. These low key colours naturally focus the attention on the stylish cuts and flattering shapes and on the many fine and surprising details.
In the chill, clear wind of early spring, you may find a refined beauty in the patterns drawn by the silhouettes of still naked branches on a background of pale white sky and a dim light. But the beauty of this moment lies also in knowing that hidden in the cool ground are millions of seeds, still invisible, but following their own ancient patterns, making ready to sprout with all the soft and beautiful pastels of Spring. On every branch the brown buds are preparing to open umbrellas of light green as soon as spring’s sunlight starts to warm them. It is time to prepare yourself. To get ready for a new beginning. A new season has arrived. Welcome to ICHI Spring Opening 2014 Collection